Google Ads Agency
Google Ads campaign management for companies looking to grow in Italy
- Initial review of account structure, campaigns and tracking
- Clear priorities on budget, targeting and wasted spend
- Focus on leads, sales, ROAS and traffic quality
What we offer
Ads Campaigns
Our team configures all Google Ads settings and ensures quality ad copywriting tailored to your brand — generating the results you need.
Google Shopping
Google Shopping ads are best suited for online retail businesses. Our Google Ads experts set up, manage, and optimise Shopping campaigns effectively.
Display Advertising
Our experts create display ads shown on relevant third-party websites in your niche — increasing engagement and building brand recognition and value.
Video Ads
Video ads are considered the most impactful advertising asset. Our team brings creativity and engagement to every video campaign.
Remarketing Ads
Smart advertising techniques to show ads to users who have already visited your website — bringing them back and encouraging purchases.
Keyword Management
Our professionals handle the selection and targeting of the right keywords to attract potential customers to your site and increase sales.
Reporting & Analytics
Reports that provide detailed insights into what’s happening with your PPC campaign — identifying areas where improvements are needed.
Monitoring
Our team ensures measurement and tracking of all data needed to efficiently manage Google Ads and drive the right traffic to your website.
Our 4-step method
Account audit
Review campaigns, queries, conversion tracking and account structure.
Correction plan
Set priorities for budgets, landing pages, ad groups and measurement.
Optimisation
Improve targeting, bidding, ads and traffic quality.
Performance monitoring
Track costs, conversions, ROAS and lead quality over time.
How we run Google Ads campaigns
Google Ads puts your brand in front of people who are actively searching for what you sell. That is the core advantage of search advertising over most other channels. The question is whether your campaigns are set up to turn that intent into revenue, or just generate clicks that cost money.
ForzaSEO manages Google Ads alongside SEO, which changes how we think about both. The data from paid campaigns informs the SEO roadmap, and as organic rankings grow, the reliance on paid traffic reduces. If the scope covers both channels, you get one team managing them together.
How we approach Google Ads campaigns
Whether you run a product-based eCommerce or a service business, the core challenge is the same: campaigns that reach the right audience at a cost that makes commercial sense. That is what we focus on, regardless of budget size or sector.
Google Ads delivers visibility immediately, in a way SEO cannot. It is also straightforward to waste the budget if the setup is wrong.
Google Ads gives you precise control over budget, bids and targeting. The problem is that this control cuts both ways: it is just as easy to burn money on the wrong keywords as it is to find the terms that drive real revenue. We have been working through these trade-offs across different industries and budgets for a long time. For businesses with eCommerce growth plans, Google Ads works best alongside a solid SEO for eCommerce strategy.
We started managing Google Ads back when it was called AdWords. Since then the interface has changed multiple times, bidding has shifted toward automation, and the cost of entry in competitive sectors has gone up considerably. What has not changed is the need to understand your margins and what a lead or sale is actually worth before you set a single bid.
On the SEO side, paid search and organic rankings complement each other well. Ads cover the gaps while rankings take time to build, and the keyword data from campaigns feeds directly into the SEO roadmap. At our Italian SEO agency, we handle both, so the two channels inform each other rather than running in parallel.
Google Ads management fees: what to expect
The cost of Google Ads management varies a lot depending on your sector, the competitiveness of the keywords and your campaign objectives. There is no standard rate that fits every case, and anyone who quotes you a number before understanding your business is guessing.
What we can tell you upfront is how we work: we charge a fixed management fee, we do not take a percentage of your ad spend, and we report on what is actually happening in the account rather than just the metrics that look good.
If you want a clearer picture of what makes sense for your situation, get in touch and we will give you a straight answer.
