SEO Migration

SEO Migration: don't risk losing your organic traffic

SEO migration is one of the most critical moments in any digital project. A single error can cost months of organic traffic and thousands in lost revenue.

If you’re planning a platform change, a rebrand with a new domain, or a full website restructure — this is exactly where we can help. Only after a thorough analysis of your site’s current indexing and ranking can you proceed with a safe migration.

The numbers in SEO migration don't lie

In many cases, it’s only 1–2 months after a new site goes live that something feels wrong: fewer leads, a sharp drop in eCommerce revenue — with no obvious technical issues. The site looks great and everything works fine. What happened? You lost organic traffic because no SEO professional was brought in to manage the migration.

A single planning error during an SEO migration can cost months of organic traffic — and some sites never fully recover.

60% of websites lose more than 30% of their organic traffic after an unplanned SEO migration. The average recovery time after a failed migration is 6–8 months. And 25% of sites never fully recover their pre-migration organic traffic levels.

A website migration is like a digital move: every element must be catalogued, packed, and repositioned with extreme care. The process requires:

Complete mapping of current URLs
Detailed redirect planning
Preservation of acquired SEO signals
Technical management of HTTP headers
Continuous post-migration monitoring

This is why a technical SEO audit before the migration is not optional — it’s the foundation of a successful transition. Whether you’re moving to Shopify, WooCommerce, Magento, or a completely new domain, our Italian SEO agency has the experience to guide you safely through the process.

What we cover

Pre-migration audit

Before any migration, we conduct a full technical SEO audit of your current site — mapping all URLs, keyword rankings, and link equity to preserve.

Migration planning

We create a detailed redirect map, define the new site architecture, and coordinate with your development team to ensure every SEO signal is protected during the transition.

Post-migration monitoring

After launch, we monitor rankings, crawl errors, and indexing status for up to 2 months — intervening immediately if any issues arise.

Why choose ForzaSEO for your SEO migration

“SEO migration is like major surgery: it must be planned in meticulous detail and carried out by professionals. At ForzaSEO, we do this every day.”

Dozens of SEO migrations completed successfully
Over 10 years of experience in SEO
Advanced technical expertise across all major platforms
A proven, documented methodology
Dedicated support from a senior SEO specialist
Continuous monitoring for 2 months post-migration

Don’t wait until it’s too late. Contact us now to protect your digital investment.